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Live Programming
- Sports, sports news & information are viewed live
- DVR Resistant
- Incremental OOH viewership
Low Clutter
- ESPN Nets make up 4 of top 5 cable nets in least amount of non-program time*
Short Pods
- ESPN nets rank #1, #2, #3 and #4 in shortest commercial pod length*
Result
- For Total Men, Men 18-49 and Men 18-34 ESPN ranks #1 in "Pay More Attention to Commercials on
This Network"
*Among top 15 networks for delivering M18-49
Sources: Nielsen Media Research 2006, Beta 2006 Brand Identity of Basic Cable Networks
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