Ölevia™
Ölevia™ is a great case study showing the power ESPN’s multi-media capabilities can bring to a brand.
The results show Ölevia’s™ cross-media campaign effectively influenced the ESPN audience, building the brand to levels closer to leading HDTV brands. Prior to the start of the campaign on ESPN, Ölevia™ was least likely to be reported as a brand with which respondents are familiar. Following exposure to advertising, Aided Brand Awareness reached nearly 60% among the overall sample – different media exposure opportunities were particularly helpful at raising awareness of the brand.
The campaign was very successful as it significantly raised Ölevia’s™ brand awareness and consumer purchase intent. Download the PDF for full details.
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