Cross-media use / Out-of-home
ESPN All Day, Every Day
IMS Media Mix
Total TV Audience Monitor (T-TAM)
Brand / Consumer Tracking
ESPN Sports Poll
Keleman Brand Tracker
GFK / Omnitel / Roper
Fan Segmentation
Magazine
ESPN Magazine Subscriber Study
Starch
Vista |
On-going Ad Performance /
Brand Integration
IAG Research
Nielsen Sponsorship Scorecard
Custom Ad Performance
Dynamic Logic
Millward Brown
Knowledge Networks / SRI
Qualitative / Word-of-mouth
ESPN Fan Zone
Wave Metrix
Cymphony
Umbria |
Consumer Segments
Mendelsohn (afluent)
Intelliquest (tech)
Teen Research Unlimited (TRU)
Youth Trends
ESPN Hispanic Sports Poll
Data Integration / Fusion
Claritas - PRIZM
Nielsen CONNECT Fusion |
