 X Games is the original home for action sports, broadcasting over 600 hours of programming globally. The X Games franchise continues to set the standard for athletes, fans and sponsors in the ever-evolving world action sports events. A true vertically integrated marketing platform, X and Winter X provide multiple touch points for reaching the active Gen Y'ers who are digitally and socially connected.
With coverage across ESPN, ESPN.com, ESPN3.com, Mobile, Radio and ESPN The Magazine, X rips it up like nobody else can.
- X Games 15 was the most viewed X Games ever, reaching 46.3M U.S. viewers in 2009 across all networks during 46 hours of original X Games programming
- X Games 15 on ESPN was up double digits
year-to-year among M18-24 and P18-24
- 16% & 14% increase over X 14
To learn more about the X Games franchise and sponsorship opportunities,
visit espneventwrapups.com.
Source: Nielsen N*Power, 1-minute Qualifier Includes Live & Non-Live Telecasts and X-Center; ABC/E/E2/ESPNDeportes 7/30-8/3/09, *Live/Same Day T/Cs
|
