Television Magazine Digital Media Audio ESPN Mission Research Downloads Contact Us

Demographic (000) % Comp Index
Total Adults (18+) 13,590 100% 100
Sex
Men 10,848 79.8% 165
Women 2,742 20.2% 39
Age
18-24 3,992 29.4% 230
25-34 3,714 27.3% 152
35-49 4,090 30.1% 101
50+ 1,794 13.2% 33
18-34 7,706 56.7% 184
21-34 5,545 40.8% 162
Men 18-34 6,299 46.4% 300
Median Age 32
Income
$75,000+ 5,569 41.0% 117
$60,000+ 7,338 54.0% 117
$50,000+ 8,363 61.5% 112
Median HHI $64,608
Education
Any College 7,816 57.5% 109
Employment
Full Time 9,030 66.5% 124

Source: MRI 2008 Doublebase Study