|
Alcohol |
|
|
|
 |
|
|
|
|
|
|
|
|
Drink
any Alcoholic Beverage |
|
121 |
|
|
|
Beer, Heavy Consumers (8+/week) |
|
161 |
|
|
Automotive |
|
|
|
|
|
|
|
Bought New, past year |
|
132 |
|
|
|
Bought Pickup Truck |
|
139 |
|
|
|
Bought SUV |
|
128 |
|
|
Consumer Electronics |
|
|
|
|
|
|
|
MP3, bought past year |
|
197 |
|
|
|
Bought HDTV |
|
128 |
|
|
|
Bought Flat
Screen/Plasma TV |
|
135 |
|
|
|
DVD, bought past year |
|
111 |
|
|
|
Digital Camera, bought past year |
|
138 |
|
|
Entertainment |
|
|
|
|
|
|
|
Attend Movies Weekly |
|
133 |
|
|
|
Bars/Clubs, attend weekly |
|
181 |
|
|
|
Dine Out Weekly |
|
120 |
|
|
Financial |
|
|
|
|
|
|
|
Use Credit/Debit Card |
|
121 |
|
|
|
Traded
Stocks, Bonds or Mutual Funds
Online, past month |
|
284 |
|
|
|
Used
Brokerage Firm, past year |
|
148 |
|
|
QSR |
|
|
|
|
|
|
|
QSR, Heavy Consumers (9+/month) |
|
127 |
|
|
Telecommunications |
|
|
|
|
|
|
|
Cellular/Digital Phones, bought past year |
|
121 |
|
|
|
Cellular/Digital Phones, average monthly bill $75+ |
|
149 |
|
|
Travel |
|
|
|
|
|
|
|
Any Domestic Plane Trip, past year |
|
139 |
|
|
|
Any Foreign Plane Trip, past year |
|
151 |
|
|
|
Car Rental for Personal Use, past year |
|
132 |
|
|
Video Games |
|
|
|
|
|
|
|
Frequent Video Gamer (2+ times/week) |
|
233 |
|
|
|
Video Games, spent $200+ past year |
|
149 |
|
|
|
Video Game Systems, bought past year |
|
122 |
|
