ESPN is the new home to the Bowl Championship Series, and there couldn’t be a better place for it.   Your brand can bring college football fans a comprehensive “surround” coverage of all things BCS with ESPN’s 2011 BCS College Football Surround Sponsorship.  This opportunity includes a presence in eight College Football Live episodes, features in SportsCenter and ESPNEWS, mobile news alerts, complete radio coverage and exclusive content on ESPN.com.

Advertiser receives:

Television:  Presenting of College Football Live

• Flight: Monday, January 3 – Friday, January 14, 2011
• 8+ original-air episodes (total) on ESPN and one TBD feature in each show with sponsor logo on graphic & audio lead-in from talent
• Sponsor logo to follow opening animation with audio mention
• Sponsor name in text included in lower-third topic bars & other graphics where show name is used
• Sponsor logo within on-set signage, when not used for editorial content (i.e. desk plasma)
• Opening and closing billboards
• Full category exclusivity for in-show features/on-air enhancements

‘Bowl Spotlight’ Features in SportsCenter

• Flight: December 29, 2010 – January 11, 2011
• Airs 1x per day in every weekday AM (9am & noon) SportsCenter (10 total)
• Front end animation with sponsor logo, no talent audio
• Adjacent BB - "Bowl Spotlight is brought to you by sponsor,” plus tag
• Commercial adjacency
• Content can be anything CFB Bowl related

BCS Features in ESPNEWS

•  Flight: December 29, 2010 – January 11, 2011
•  Approx. 10 BCS feature executions on ESPNEWS focusing on BCS content
•  Features to air in the weekday afternoon block
•  Front-end animation with sponsor logo (no audio)
•  Each segment ends with a sponsor billboard
•  Commercial adjacency

ESPN Digital & Mobile

•   Game around the Game
• ESPN.com will ‘surround’ fans with complete BCS coverage including predictions, recaps and analysis starting with the first kick-off to the final pass at the National Championship
• Flight: 1/1/11 - 1/15/11
• 25% SOV of 728x90 and 300x250 on scoreboards, play-by-plays, and box scores
•   CFB Live Extra BCS Edition video
• College Football’s most popular studio show will air online with exclusive content focused on Bowl analysis and predictions for the post-season
• Flight:  1/1/11 - 1/15/11
• Opening billboard with audio voiceover and :15 pre-roll
•   BCS Mobile Surround Associate
• ESPN will dedicate a special section on the mobile site that allows fans to get all the previews and information surrounding the BCS
• Flight:  12/18/10 - 1/15/11
• 20% SOV all BCS mobile elements (CFB homepage, ScoreCenter, BCS content, text alerts, videos)
•   Targeted and ROS CFB media and video for all elements above
•   Total Impressions: 48MM

ESPN Radio

•   Flight: 2 week schedule, January 1 – 11, 2011

On-Air

• Opportunity to sponsor BCS Preview features on ESPN Radio leading up to the College Football’s biggest game of the year
• BCS Preview feature 1x per week in The Herd with Colin Cowherd (2 total)
• BCS Preview feature 1x per week in Football Tonight (2 total)
• Additional billboards in all 5x BCS Games (5 total)
• All mentions are live read and include Sponsor ID and tagline
• 9 total mentions

Media Schedule

•   65+ :30s in The Herd, Football Tonight, College GameDay and BCS Bowls including the National Championship
•   105,000,000+ guaranteed A18+  gross impressions
•   1,000,000 gross impressions in streaming of select games on ESPNRadio.com

ESPN The Magazine

•   Advertiser to run 2 ROB ads
•   One ROB ad to run in each December 13 & January 11 issues
•   Ad will be positioned around CFB/BCS content (not guaranteed to run adjacent to advertorials)

Time to Tune In

• ESPN The Magazine will spotlight the Pre-Game, Post-Game, Showcase Halftime and BCS Surround partners via two custom advertorial executions leading up to the BCS.  As excitement builds around the BCS, ESPN The Magazine will dedicate a full promotional page to these BCS partners.  This special Time to Tune in Advertorial will featuring sponsor and BCS bowl composite logos, relevant imagery and information about the upcoming series and day, date and time tune in messages to ensure magazine readers know what to watch for before, during and after the BCS.
• Custom promotional page
• Issue Date: December 13, On sale: December 3

BCS Viewing Guide

• ESPN The Magazine will then create a custom advertorial - BCS Viewing Guide.  This spread will highlight our each pre, halftime, post and surround partners with dedicated space about their involvement and participation in the BCS, information about the upcoming games, special offers, advertiser and BCS composite logos and day, date and time tune in messaging.
• Custom advertorial spread
• Issue date: January 11, On Sale: January 4

Marketing Rights

• Official ‘marketing partner’ / sponsor status for the Bowl Championship Series (BCS) and the ESPN Drive to the National Championship
• Partial category-exclusive marketing rights
• Use of custom co-branded BCS & ESPN Drive to the National Championship logos
• Opportunity to acquire marketing rights for BCS National Championship Game and other BCS bowl logos
• BCS National Championship Game Tickets & Hospitality
• Promotional use of BCS National Championship Game Tickets for sweepstakes
• Opportunity to Participate in ESPN’s BCS National Championship Tailgate* (FanFest Event)
• Pre-Game fan fest event prior to BCS National Championship Game
• Dedicated area for sponsor branded display / interactive
• Sponsor signage on-site / logo presence on Tailgate collateral materials
• Turn-key event management and on-site execution available for additional costs

Be a champion and call your Account Executive for all the details.